The municipal council considers it desirable to approach Rotterdam’s international and European activities in an integrated and structured way. To make this clear and transparent, a Programme for International and European Activities 2009-2010 (PIEA) was drafted, bearing the title ‘Rotterdam World City: fixed direction, new ambitions’. This title expresses the fact that Rotterdam will, in the first place, be continuing on its chosen path, internationally speaking. Continuity and the use of effective and tried-and-tested networks are a precondition for achieving results, particularly with international contacts.
- Transnational city-to-city cooperation: Issues arising from theory and practice
- Una aproximación a la construcción de la marca-ciudad como estrategia de inserción nacional e internacional